August Edition: Partner Information Newsletter

LATEST ADVANCEMENTS & ANNOUNCEMENTS FROM AZUGA

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A Message from Nicole Carlson, Indirect Sales Enablement Manager


Sales enablement can’t be reactive. It has to be a full-blown strategy that’s woven into the fabric of the company.
Roderick Jefferson, Author of Sales Enablement 3.0

Since joining the Azuga team in early July, one of the most common questions I am  asked is  “What is Sales Enablement and what exactly will it mean for our Sales team?”  One of the best explanations comes from Roderick Jefferson’s “Innovative Approaches to Sales Success” podcast, (dated 8/26/2024). He said, “Sales Enablement is defined as integrating strategies, processes and technologies to optimize the entire customer lifecycle - from lead generation, all the way to post sales expansion and retention…It’s also about aligning all lines of businesses inside of an organization and becoming the hub that spokes out to every other part of the organization, tying it back to revenue impacting metrics and measurements.”  He goes on to say that Sales Enablement’s job within an organization is to impact and influence and do so with communication, collaboration and orchestration across the entire organization.

With nearly 20 years of product, pricing, sales enablement and sales support experience, I am passionate about creating a partner experience that is best-in-class; one that allows sales to build and maintain strategic partnerships, for quicker, yet consistent growth and a better customer experience.  This will be done by focusing on the following objectives:

  • Improve handoffs from Sales to down-stream teams, which will positively affect the partner integration and implementation experience.
  • Build partner dashboards and reports to track success.
  • Provide consistent product, sales tools, and training messaging and positioning.
  • Provide improved communication across sales, marketing, operations, implementation, and the partner eco-system.
  • Create scalable and repeatable selling motions and tools.
  • Align processes that are consistently used across the entire buyers’ journey.  
  • Maintain communication and continued support - post sale.

Although it sounds like quite the journey, there’s no better team than the one we have in place! The priorities have been set and many projects are underway to make these objectives a reality. I’m excited for the future and look forward to sharing our progress along the way!

Marketing Announcement

We recently hosted an informative webinar reviewing the New Azuga ELD Device. This session provided an in-depth look into ELD.

For those who couldn't attend or would like to revisit the presentation, the webinar recording and PowerPoint slides are now available in the PRM. Take advantage of this opportunity to catch up on all the valuable insights and updates!


reseller partner

Important Update


We're excited to announce improvements to our order process to make your experience smoother and more efficient, along with more accurate billing. These updates are designed to save you time and reduce complexity, and improve order fulfillment time.

To help you get the most out of these enhancements, we're hosting a webinar dedicated to providing formal training on the updated process. Join us to learn how to seamlessly integrate these changes into your workflow and make the most of our new features.

Stay tuned for registration details.

Azuga+BridgeStone

Product Updates

Azuga Fleet
Azuga Fleet

Employee Spotlight

Upcoming Events

Finally getting back in front of prospects again! Events have proven to be a successful endeavor in building our brand and establishing rapport with current and potential customers.

September 2021

Lawn & Landscape Tech Conference

GSM

Heat 2021

Service World Expo

The Utility Expo

October 2021

Nexstar Super

GIE + Expo

BuyMax

EPIC 2021

Fleet

Insurance

Reseller

BIG WIN

ENTERPRISE

SMALL BUSINESS

ACCOUNT MANAGEMENT

INSURANCE

RESELLER/PARTNERS

RESELLER/PARTNERS

RUC

Content Updates

Les Enterprises

In the News